American Tourister Backpack Campaign

American Tourister Backpack Campaign

by | Apr 2, 2021

American Tourister Backpack Campaign In 2019, American Tourister released new collection of backpacks to penetrate the non-travel market in the Philippines. We have launched this through UAAP star Michelle Cobb and freshman vlogger Hazel Quing, and series of content,...
Yassi Pressman for Wrangler

Yassi Pressman for Wrangler

by | Feb 14, 2021

Wrangler Wear with Abandon Campaign In 2019, Wrangler released a global campaign called “Wear with Abandon”. MSocial procuded the localization of the campaign for 2020 release. The campaign captures the adventurous optimism of the cowboy spirit,...
Calvin Klein with BJ Pascual

Calvin Klein with BJ Pascual

by | Sep 5, 2020

Calvin Klein with BJ Pascual For the first time ever, Calvin Klein taps a local Filipino figure to take part in their #MyTruth campaign. First on the list is photographer, visionary and LGBTQIA+ advocate, BJ Pascual. With guidance of CK Global, BJ produced the photos...
Content: Covergirl Launch

Content: Covergirl Launch

by | Apr 14, 2019

COVERGIRL Content 2015, the New York beauty brand, COVERGIRL, wanted to amplify its presence in the Philippines through the digital channels. The objective is to setup a strong Facebook and Instagram community with visuals that are on-point, attention-grabbing, and...