American Tourister Backpack Campaign

American Tourister Backpack Campaign

by | Apr 2, 2021

American Tourister Backpack Campaign In 2019, American Tourister released new collection of backpacks to penetrate the non-travel market in the Philippines. We have launched this through UAAP star Michelle Cobb and freshman vlogger Hazel Quing, and series of content,...
Yassi Pressman for Wrangler

Yassi Pressman for Wrangler

by | Feb 14, 2021

Wrangler Wear with Abandon Campaign In 2019, Wrangler released a global campaign called “Wear with Abandon”. MSocial procuded the localization of the campaign for 2020 release. The campaign captures the adventurous optimism of the cowboy spirit,...
Max Factor Voices

Max Factor Voices

by | Oct 3, 2020

Max Factor Voices Following the global rebranding of Max Factor, we dive deep into the true meaning of real beauty for Filipinos.  This series of videos is a local adaptation of the global Voices campaign. The series features different kind of women –...
It’s a Mom’s Life

It’s a Mom’s Life

by | Sep 4, 2020

Pampers It’s a Mom’s Life A week into the lockdown, we had to pivot strategies to fit the current situation. We have pitched It’s a Mom’s Life to lead PR agency, FUSE and client PAMPERS Philippines. For the first months of the lockdown,...