The 30th At Home LIVE: Series of Facebook Live Sessions
One of the first live series we did during the quarantine period is for Ayala Malls The 30th. Rooted from the At Home content bucket from the #SharePosivitiyAtThe30th content campaign, At Home Live is a series of Facebook sessions featuring different merchants and activities. Each episode ran for 1 hour, which started on April 4, until early May.
Project Details
| Producer | MSocial, Inc. |
| Strategy | Raj Bay Rocky Zaragoza |
| Creative Direction | Jef Pestano |
| Client | Ayala Malls The 30th |
| Channel | Social Media |
| Date | 2020 |
| Scope | Content & Community |
| MSocial Team | |
| Creatives | Kari Garcia |
| Marketing |
Abby Ramos |
Project Objectives
To immediately launch a content campaign that is appropriate for the current crisis, while strengthening brand presence online.
Project Execution
- Creative & Content strategy
- Content Production
- Production of materials
The #30thAtHome Live Sessions
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hello@madhousemnl.com