The 30th At Home LIVE: Series of Facebook Live Sessions 

One of the first live series we did during the quarantine period is for Ayala Malls The 30th. Rooted from the At Home content bucket from the #SharePosivitiyAtThe30th content campaign, At Home Live is a series of Facebook sessions featuring different merchants and activities. Each episode ran for 1 hour, which started on April 4, until early May. 

Project Details

Producer MSocial, Inc.
Strategy Raj Bay
Rocky Zaragoza
Creative Direction Jef Pestano
Client Ayala Malls The 30th
Channel Social Media
Date 2020
Scope Content & Community
MSocial Team
Creatives Kari Garcia

Abby Ramos
Carissa Munoz


Project Objectives

To immediately launch a content campaign that is appropriate for the current crisis, while strengthening brand presence online.  

Project Execution
  • Creative & Content strategy
  • Content Production

  • Production of materials 


The #30thAtHome Live Sessions

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