#SmartWomen: Women’s Month

The objective is to produce a video to be the centerpiece of the women’s month campaign. It feature existing Smart Communications ambassadors and key opinion leaders athlete & host Gretchen Ho, Beauty Queen & actress Katarina Rodriguez, girl boss Martine Cajucom-Ho, and Tae Kwon Do jin Pauline Lopez.

Intertwined are stock footage of SEA games gold medalist, Hidilyn Diaz, and SEA games e-sport athelete Jia Dee.

The video presents the stereotypes thrown at these women. It shows how they all chose to rise above these hurtful words.

Project Details

Producer MSocial, Inc.
Creative Direction Raj Bay
Direction & DOP Miguel Gonzales
2nd Camera Christian Somera
Words & Content Keem Alcala & Raj Bay
Channel Digital
Date 2020
Scope Video Production


Project Objectives

The objective is to produce a video as the centerpiece of women’s month campaign. It features different women, attached sterotypes and how they choose stand up.

Project Execution
  • Video Production
  • Pre to Post Production
  • Video content & words


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