Share Positivity: ECQ Content
Just 2 weeks after the announcement of Enhanced Community Quarantine, we are able to launch a new content campaign for Ayala Malls The 30th that reflects the brand values through various content buckets, focusing on its core identity as a community mall.
Share Positivity is an on-ground installation campaign we prepared for Ayala Malls The 30th in 2019, but was shelved for a later time. Fit for the current situation, we decided to convert the existing campaign into a fully online execution.
|Strategy||Raj Bay Rocky Zaragoza|
|Creative Direction||Jef Pestano|
|Client||Ayala Malls The 30th|
|Scope||Content & Community|
|Marketing||Abby Ramos Carissa Munoz|
To immediately launch a content campaign that is appropriate for the current crisis, while strengthening brand presence online.
- Creative & Content strategy
- Content Production
- Production of materials
Share Positivity Content
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