Share Positivity: ECQ Content 

Just 2 weeks after the announcement of Enhanced Community Quarantine, we are able to launch a new content campaign for Ayala Malls The 30th that reflects the brand values through various content buckets, focusing on its core identity as a community mall. 

Share Positivity is an on-ground installation campaign we prepared for Ayala Malls The 30th in 2019, but was shelved for a later time. Fit for the current situation, we decided to convert the existing campaign into a fully online execution.  

Project Details

Producer MSocial, Inc.
Strategy Raj Bay Rocky Zaragoza
Creative Direction Jef Pestano
Client Ayala Malls The 30th
Channel Social Media
Date 2020
Scope Content & Community
MSocial Team
Creatives Kari Garcia
Marketing Abby Ramos Carissa Munoz
Project Objectives
To immediately launch a content campaign that is appropriate for the current crisis, while strengthening brand presence online.  
Project Execution
  • Creative & Content strategy 
  • Content Production
  • Production of materials 

Share Positivity Content

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