Share Positivity: ECQ Content
Just 2 weeks after the announcement of Enhanced Community Quarantine, we are able to launch a new content campaign for Ayala Malls The 30th that reflects the brand values through various content buckets, focusing on its core identity as a community mall.
Share Positivity is an on-ground installation campaign we prepared for Ayala Malls The 30th in 2019, but was shelved for a later time. Fit for the current situation, we decided to convert the existing campaign into a fully online execution.



Project Details
Producer | MSocial, Inc. |
Strategy | Raj Bay Rocky Zaragoza |
Creative Direction | Jef Pestano |
Client | Ayala Malls The 30th |
Channel | Social Media |
Date | 2020 |
Scope | Content & Community |
MSocial Team | |
Creatives | Kari Garcia |
Marketing | Abby Ramos Carissa Munoz |
Project Objectives
To immediately launch a content campaign that is appropriate for the current crisis, while strengthening brand presence online.
Project Execution
- Creative & Content strategy
- Content Production
- Production of materials
Share Positivity Content

























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