Share Positivity: ECQ Content
Just 2 weeks after the announcement of Enhanced Community Quarantine, we are able to launch a new content campaign for Ayala Malls The 30th that reflects the brand values through various content buckets, focusing on its core identity as a community mall.
Share Positivity is an on-ground installation campaign we prepared for Ayala Malls The 30th in 2019, but was shelved for a later time. Fit for the current situation, we decided to convert the existing campaign into a fully online execution.
Project Details
| Producer | MSocial, Inc. |
| Strategy | Raj Bay Rocky Zaragoza |
| Creative Direction | Jef Pestano |
| Client | Ayala Malls The 30th |
| Channel | Social Media |
| Date | 2020 |
| Scope | Content & Community |
| MSocial Team | |
| Creatives | Kari Garcia |
| Marketing | Abby Ramos Carissa Munoz |
Project Objectives
To immediately launch a content campaign that is appropriate for the current crisis, while strengthening brand presence online.
Project Execution
- Creative & Content strategy
- Content Production
- Production of materials
Share Positivity Content
Community Advisory
Remind O’Clock
Keep Safe
At Home
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hello@madhousemnl.com