COVERGIRL Content
2015, the New York beauty brand, COVERGIRL, wanted to amplify its presence in the Philippines through the digital channels.
The objective is to setup a strong Facebook and Instagram community with visuals that are on-point, attention-grabbing, and glossy.


Project Details
Producer | MSocial, Inc. |
Strategy | Raj Bay |
Creative Direction | Rocky Zaragoza |
Client | COVERGIRL PH Rustan Marketing |
Channel | Social Media |
Date | 2015 |
Scope | Content & Community |
Project Objectives
The objective is to setup a strong Facebook and Instagram community and develop visuals that are on-point, attention-grabbing, and glossy.
Project Execution
- Creative & Content strategy
- Content Production
- Production of materials




































talk to us today, send an email:
hello@madhousemnl.com