Calvin Klein with BJ Pascual
For the first time ever, Calvin Klein taps a local Filipino figure to take part in their #MyTruth campaign. First on the list is photographer, visionary and LGBTQIA+ advocate, BJ Pascual.
With guidance of CK Global, BJ produced the photos & video with his own team in Hongkong. Photos were taken by Regine David, grooming by Omar Ermita, and video is produced by Paco Ratera.
Project Details
| Producer | MSocial, Inc. |
| Strategy | Raj Bay |
| Creative Direction | BJ Pascual |
| Client | Calvin Klein Philippines Stores Specialists, Inc. |
| Channel | Digital & Social |
| Date | 2020 |
| Scope | PR |
Project Objectives
The objective is to setup a strong Facebook and Instagram community and develop visuals that are on-point, attention-grabbing, and glossy.
Project Execution
- Creative & Content strategy
- Content Production
- Production of materials
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