Calvin Klein with BJ Pascual
For the first time ever, Calvin Klein taps a local Filipino figure to take part in their #MyTruth campaign. First on the list is photographer, visionary and LGBTQIA+ advocate, BJ Pascual.
With guidance of CK Global, BJ produced the photos & video with his own team in Hongkong. Photos were taken by Regine David, grooming by Omar Ermita, and video is produced by Paco Ratera.
|Creative Direction||BJ Pascual|
|Client||Calvin Klein Philippines
Stores Specialists, Inc.
|Channel||Digital & Social|
The objective is to setup a strong Facebook and Instagram community and develop visuals that are on-point, attention-grabbing, and glossy.
- Creative & Content strategy
- Content Production
- Production of materials
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