Calvin Klein with BJ Pascual

For the first time ever, Calvin Klein taps a local Filipino figure to take part in their #MyTruth campaign. First on the list is photographer, visionary and LGBTQIA+ advocate, BJ Pascual.

With guidance of CK Global, BJ produced the photos & video with his own team in Hongkong. Photos were taken by Regine David, grooming by Omar Ermita, and video is produced by Paco Ratera.

Project Details

Producer MSocial, Inc.
Strategy Raj Bay
Creative Direction BJ Pascual
Client Calvin Klein Philippines Stores Specialists, Inc.
Channel Digital & Social
Date 2020
Scope PR
Project Objectives
The objective is to setup a strong Facebook and Instagram community and develop visuals that are on-point, attention-grabbing, and glossy.
Project Execution
  • Creative & Content strategy 
  • Content Production
  • Production of materials 

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