American Tourister Backpack Campaign

In 2019, American Tourister released new collection of backpacks to penetrate the non-travel market in the Philippines.

We have launched this through UAAP star Michelle Cobb and freshman vlogger Hazel Quing, and series of content, e-commerce promos and ads.

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Project Details

Producer	MSocial, Inc.
Creative Direction	Raj Bay
Marketing Lead	Keem Alcala
Direction & DOP	Miguel Gonzales
Channel	Digital & Stores
Date	2019
Scope	Campaign Ideation Influencer Marketing Content Management Video Production

AT Backpacks x Michelle Cobb

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AT Backpacks x Hazel Quing

Tapped content creator Hazel Quing for this campaign as she goes through her first year in College. This video features her American Tourister backpack and everything inside it!

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Store Displays / Point-Of-Sale Materials

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talk to us today, send an email:

hello@madhousemnl.com