American Tourister Backpack Campaign
In 2019, American Tourister released new collection of backpacks to penetrate the non-travel market in the Philippines.
We have launched this through UAAP star Michelle Cobb and freshman vlogger Hazel Quing, and series of content, e-commerce promos and ads.
|Creative Direction||Raj Bay|
|Marketing Lead||Keem Alcala|
|Direction & DOP||Miguel Gonzales|
|Channel||Digital & Stores|
AT Backpacks x Michelle Cobb
AT Backpacks x Hazel Quing
Tapped content creator Hazel Quing for this campaign as she goes through her first year in College. This video features her American Tourister backpack and everything inside it!
Store Displays / Point-Of-Sale Materials
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