American Tourister Backpack Campaign

In 2019, American Tourister released new collection of backpacks to penetrate the non-travel market in the Philippines.

We have launched this through UAAP star Michelle Cobb and freshman vlogger Hazel Quing, and series of content, e-commerce promos and ads.

Project Details

Producer MSocial, Inc.
Creative Direction Raj Bay
Marketing Lead Keem Alcala
Direction & DOP Miguel Gonzales
Channel Digital & Stores
Date 2019
Scope Campaign Ideation
Influencer Marketing
Content Management
Video Production


AT Backpacks x Michelle Cobb

AT Backpacks x Hazel Quing

Tapped content creator Hazel Quing for this campaign as she goes through her first year in College. This video features her American Tourister backpack and everything inside it!

Store Displays / Point-Of-Sale Materials

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